FREE: The web as big box retailer
A few days ago I stumbled across an interesting pair of companion pieces: Malcolm Gladwell’s New Yorker review of FREE and Chris Anderson’s response to that review – Dear Malcolm: Why So Threatened? Read back to back, the two pieces make for an interesting, if disjointed, debate.
Anderson has shrewdly tapped into (and consequently helped frame) an emerging and controversial debate over the future of business. Taking a page from Stewart Brand’s “information wants to be free”, the core observation of Anderson’s book is that the triple threat of ever cheaper processing, unlimited storage and increased bandwidth conspire to drive web based business models toward a no-cost formula. It’s a sexy premise and one that’s clearly in evidence all over the web.
