VIRAL embrace

Before you even ATTEMPT to read my diatribe you should watch this beautifully done minute twenty-eight. Then we can talk.

Ok, good. Moved a bit emotionally? Passion increased? …Heart elevated?

Maybe you should go call them right now, shoot them a text… “<3 you,” <—one of these.

If your human it’s likely you’ve been possessed. You’ve been infected with this insatiable need to PASS ON THIS AWESOMENESS of film so that others can,

1. Know that your amazing because you sent it to them and caring is the new black now a-days.
2. Feel the same emotional impact you had and perhaps really care about safety on an otherwise unknown level.

Yeah, infected. That’s good. That’s the new (now old) way of getting a message out.

That’s how we SHOULD feel about something as inane as a seat belt.

Does your company inspire this sort of need to “pass it on?”

Do you?