Learn to love learning.
We are in a results-orientated culture.
Capitalism, the world’s leading economic ideology for managing trade, wealth generation and growth, and the rise of meritocracy, the American 20th century model for living has in my view, relentlessly focused the notion of success upon increasingly measurable criteria: money, time, efficiency and consumption.
The global fascination with symbols of wealth and expressions of success that provide many cultures with identity and those individuals within it, self-esteem, has also, in my view, profoundly influenced some of our centers of learning such as schools, universities and colleges. The influence spans student expectations from such institutions and also teaching methodologies.
So, naturally we were delighted to be invited by The University of Washington to support a ‘live’ project with the faculties’ Industrial Design Department.
