TEAGUE

I was in Hamburg a few weeks back attending the Aircraft Interiors Expo, which began on Monday with the second annual Passenger Experience Conference. During the conference, I presented my…Read More

By: Andy Shapiro, Principal Design Strategist. A recent visit to China opened my eyes to a somewhat shocking reality—China, the manufacturing engine for the world’s brands, struggles to develop any…Read More

Last week we had a bit of time in the studio, and as invariably happens in studio cultures, we used the downtime to do some creative housecleaning; we closed a…Read More

Science is often considered “very difficult” for no other reason than the level of abstraction required to grasp things outside of our everyday experience (not to mention the math). It’s…Read More

Many of the clients, designers and strategic thinkers I work with or encounter on blogs and at strategy conferences throw around the word ‘strategy’ like a sailor does an explicative,…Read More

Regardless of an airline’s brand or individual aspirations, all airlines have one common objective when it comes to the cabin experience—comfort. Achieving a sense of comfort in an airplane is…Read More

In recent years, the aesthetic of UIs has followed a dominant ideology that attempts to replicate the physical world. With a handful software/product updates and new releases in last few…Read More

I felt a twinge of sadness when I recently read Kodak was filing for bankruptcy. Perhaps the most iconic American brand of the 20th century, and once the bluest of…Read More

In a lot of professions today the work style has shifted from a hierarchical approach evidenced by corner offices and formal reporting hierarchies, to a more collaborative and flat style…Read More

Despite what some people may think, good design and great customer experiences don’t just pop out of a box; they’re arrived at, through a structured foundation of purpose and meaning:…Read More